The world of Static Site Generators
Building the next generation of web experiences.

A Static Site Generator (SSG) is a tool used to create static websites, meaning each page is generated once at build time and served to the visitor exactly as it is stored. Unlike dynamic websites, which are generated on-the-fly by a web server upon each page request, static sites are built in advance and can be hosted without the need for an application server or database.
The benefits of SSG
Static Site Generators work by processing your content, often written in simple formats like Markdown, along with templates, and generating ready-to-publish HTML, CSS, and JavaScript files. This approach offers several advantages.
Speed
Since pages are pre-generated, they can be loaded very quickly by browsers.
Security
Without the need for a database or server-side scripting language, the risk of security vulnerabilities is minimized.
Hosting
Static sites can be hosted anywhere, including on free or low-cost hosting services like GitHub Pages, Netlify, Vercel, among others.
Version Control
As the site's content and code can be stored in version control systems, it's easy to track changes, collaborate, and revert to earlier versions if necessary.
Popular examples of Static Site Generators
Popular examples of Static Site Generators include Jekyll, Hugo, Gatsby, Next.js (in static export mode), and many others. Each offers different features, performances, and plugin ecosystems, allowing developers to choose what best fits their specific needs.
Kickstart with SSG
First, you need to choose a Static Site Generator that fits your needs. The choice will depend on factors like the programming language you prefer (Ruby, Go, JavaScript/React), site complexity, generation speed, and the plugin ecosystem.
After choosing the SSG, you must install it in your development environment. This usually involves a few simple steps executed via command line. During or after installation, you'll configure your site (title, description, URL, etc.) in the chosen SSG's configuration file.
The next step is to create your site's content. Most SSGs allow you to write your content in Markdown, a lightweight markup language, which is then transformed into HTML. You can also add metadata to your content to aid in organization and page generation.
You'll need to create or choose a theme or layout for your site. Many SSGs have ready-to-use themes that you can utilize or customize. Alternatively, you can create your own by defining the HTML templates, CSS style sheets, and, if necessary, JavaScript files.
With the content created and the theme ready, you'll use the SSG to generate the site. This is done through a command in the terminal, instructing the SSG to process your content and templates, generating the static HTML, CSS, and JavaScript files.
Before publishing your site, you should test it locally. SSGs usually come with a local web server that lets you view the site in your browser as if it were hosted online.
Finally, when you're satisfied with the outcome, you'll publish the site. This involves uploading the generated static files to a web server or hosting service. Services like GitHub Pages, Netlify, and Vercel are popular for hosting static sites, many offering direct integration with code repositories to simplify the deployment process.
This process highlights the simplicity and efficiency of SSGs for creating fast, secure, and easy-to-maintain websites.
Evolution and Ecosystem
The recent trend towards decoupling the frontend from the backend (headless CMS) and the rise of the JAMstack (JavaScript, APIs, and Markup) have further solidified the position of SSGs. Developers can now use SSGs in conjunction with headless CMS platforms to manage content and generate static sites dynamically, combining the best of both worlds: the flexibility and ease of content management of a CMS with the speed and security of static sites.
What is JAMStack?
The JAMstack is a modern web development architecture that stands for JavaScript, APIs, and Markup. It represents a shift in how web applications are built, moving away from traditional monolithic server-side architectures to a more decoupled approach that leverages the full potential of the modern web. The core principles of JAMstack focus on performance, security, and scalability, while also promoting developer efficiency and a better user experience.
The JAMstack ecosystem has grown rapidly, supported by an array of tools and services designed to optimize the development workflow. This includes static site generators (Hugo, Gatsby, Next.js), headless CMS options (Contentful, Sanity, Strapi), and hosting and deployment services (Netlify, Vercel, GitHub Pages) that offer continuous integration and deployment (CI/CD) pipelines tailored for JAMstack projects.
Conclusion
Whether you are building a personal blog, a portfolio, a corporate website, or an e-commerce platform, Static Site Generators offer a scalable, cost-effective, and developer-friendly solution. They embody a return to the basics of web development while simultaneously pushing the boundaries of what static sites can achieve. As the web continues to evolve, SSGs stand out as a key tool for building the next generation of web experiences.